September 17, 2024, in the heart of New York City, framesi President Fabio Franchina and President of framesi North America Dennis Katawczik took part in “Beauty Made in Italy,” an event that celebrated the excellence of the Italian cosmetics industry worldwide, showcasing craftsmanship, tradition, creativity, and research.

The gala was hosted by the Italian Trade Agency (ITA) New York in partnership with Cosmetica Italia, The Personal Care Association, and Cosmoprof Worldwide Bologna. 

During his presentation, framesi President Fabio Franchina remarked that, “The U.S. is the top destination for Italian cosmetics exports for the second consecutive year,” adding that the demand for Italian beauty is driven by creativity, quality, design, sustainability, and safety.

In a panel discussion featuring other industry leaders, President of framesi North America Dennis Katawczik told the crowd of industry leaders, professionals, media, and influencers, “When I got involved with Framesi it was very important to me to learn and try to emulate the essence of Italian quality.”

Check out more industry coverage of the event!

CEW

Women’s Wear Daily

Fashion Week Daily

Rooted in a tradition of craftsmanship and meticulous attention to detail, the label “Made in Italy” has become synonymous with exceptional quality and timeless style.

Find out why here.

Professional
Only

framesi is dedicated to you, the professional. Our products have always been professional only and are sold exclusively to licensed hairdressers. framesi never sells its products to retail chains or discount beauty outlets. So when you use framesi, you know you are giving your clients the best that only you can give.