Framesi at Cosmoprof Worldwide Bologna: 80 Years of Italian Glam

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Framesi celebrates 80 years of innovation at Cosmoprof Worldwide 2025 in Bologna, Italy 

To celebrate our 80th anniversary, framesi returned March 20-23, 2025 to the leading beauty industry event, Cosmoprof Worldwide Bologna, with a one-of-a-kind, immersive experience that blended tradition with cutting-edge innovation.

Since 1945, framesi has been a leader in professional hair beauty, delivering style, quality, and advanced solutions to salons worldwide. 

This year, framesi’s installation transported visitors through time, merging the vintage charm of the 1950s with ultra-modern design and technology.

At the heart of the exhibition, framesi introduced revolutionary technology, including the Morphosis Beauty Consultant an AI-powered avatar that analyzes hair and scalp to recommend the perfect Morphosis routine. Additionally, hairstylists engaged in VR training experiences, immersing themselves in a digital learning space. 

Framesi was also nominated for two Cosmoprof Awards, for Framcolor Glamour and our new FOR-ME styling line.

 

Professional
Only

framesi is dedicated to you, the professional. Our products have always been professional only and are sold exclusively to licensed hairdressers. framesi never sells its products to retail chains or discount beauty outlets. So when you use framesi, you know you are giving your clients the best that only you can give.