Description
STRAIGHTEN UP!
Resist humidity while moisturizing & nourishing hair. Antioxidant rich ingredients defend against aging & damage from the environment. Use with heat for accelerated smoothing results.
What is it?
- An express straightener that transforms all hair types, leaving it smoother, bouncier, and shinier. An inclusive, color-safe straightening serum that has been thoughtfully & consciously formulated with only the most superior plant-based ingredients. Antioxidant-rich Indian Gooseberry Extract & Watermelon Seed Oil strengthen, protect, & hydrate without build-up!
Why use it?
- Forms a protective shield that seals and tames frizz-prone hair
- Protects color-treated hair against thermal damage
- Leaves silky hair smooth all-day
- Adds body, shine, and light control
What it will not do:
- Leave hair tacky or stiff
- Build-up and coat hair
- Dull or fade hair color
- Stick to thermal styling tools such as flat irons and curling irons.
HUMIDITY RESISTANT. PLANT-BASED. COLOR-SAFE. >95% LONGER-LASTING COLOR*. NO BUILD-UP.
Cam –
I love using this right before I blow dry my hair, the product is light and smells great. It’s great for straightening and keeping my hair strong!
Maria R –
I use the straightening serum whether I wear my hair curly or straight. I feel it just helps with the humidity and keeps my hair looking smooth and not frizzy either way. When I straighten my hair, I feel it keeps it straight for 2-3 days without issues.